REQUEST FOR PROPOSAL // DMA 455

SECTION ONE "ART DIRECTION"

color palette:  #9c1e34, #420f1e, #d5c383, #616a59, #314140

In terms of the colors I will be using to create my final project, I decided to include a variety of deep, rich tones that help to convey dramatic emotions. The main reason I decided on these color choices is because it directly correlates with my audio track selection which is appropriately titled "Cinema". My theme for this overall assignment will be theatrical and somewhat retro- which has a contrastive spin on the actual song because it uses a modern-day technique called "dubstep". 

typeface selection: Contribute / Arial

To keep consistent with my "retro-esque" theme, I have decided to use a decorative typeface found on www.dafont.com called "Contribute". This typeface perfectly emulates the look and feel I want my final project to have and flows greatly with my overall theme. It's easy to read and unlike most script decorative typefaces it is still elaborate without being cluttered. The decorative font will be used for headings and titles. In regards to additional secondary text, I will use a simple sans-serif font like Arial because I don't want it taking away any of the focus from the primary headings and text.

landing page: Final Deployment

For my landing page, I will incorporate the colors on my color palette. I will use the decorative font as a heading for my page. The background will include accents such as a movie ticket turned into a brush and vector lines to help tie all the pieces together. The stage of my final flash project will be an actual theater stage and have bright bold elements popping off the stage.

SECTION TWO "AUDIO SELECTION"

Cinema - Benny Benassi (Skrillex Remix)

The reason I chose this audio track is because it has a range of beats that would work wonderfully for this assignment. Another reason I chose this particular song was because it had a lot of potential in regards to the numerous directions the artwork could be taken.